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Updated: Sep 9, 2018

According to, an off-shore developer has paid $7.2 million for a 1612-square-metre site in Doncaster, setting a new land record for the suburb. The site on 1027-1029 Doncaster Road had a square meter price of a whopping $4467.

How come last year Doncaster along with other Eastern suburbs such as Glen Waverley and Mt Waverley to mention a few witnessed these crazy sales prices and will the trend last through 2016?

As the property values have risen above the 1 million median in these suburbs and by the looks of it will continue to do so, we tried to understand whysome of these suburbs in the East and Doncaster in particular are so immensely popular.

Doncaster is relatively close to the city, 12 km easily accessible via Eastlink and with a number of buses to city, taking less than 30 minutes; it makes a very attractive place to commute from. The rising number of apartments along Tram Road and Doncaster Road seem set out the new trend for living for the young and the downsizers. Along with townhouse developments of varying densities, apartments are popping up everywhere along the main roads and close to activity centres. The amount of foreign investment in Doncaster is significantly on the rise and most of the investment is coming from China. The investment savvy Dragons are still keeping their eye on the area.

Mel Gawi, the Principal Architect of Architeria Architects says that they are designing more and more townhouse developments as well as apartments in the Eastern Suburbs as there seems to be an ever increasing demand for good architecture and great living in these areas. Many of our Clients, he says, are finding great sites for development in Eastern Suburbs that are well designed for apartment buildings. 

Doncaster is considered as a good place from Feng Shui perspective as it is positioned high, looking down at the City and it is the Head of the Dragon and along with its close proximity to Box Hill and Westfield Shopping Centre, a very favourable place to invest and live in. No doubt that the overseas demand has driven up property prices and homeowners in Doncaster have been enjoying the gain as have residents in Mt Waverley and Glen Waverley, both of them being amongst the most sought after suburbs by Chinese buyers with Balwyn in the lead.

Michael Morris, sales representative at Appleby Real Estate is in agreement that Eastern Suburbs are rocking.

For many years the market leader in the Eastern and South Eastern Melbourne metropolitan areas Appleby Real Estate is well known and highly regarded, having regularly delivered its services to consecutive generations of local families and businesses. 

Michael Morris took some time off his busy schedule to answer some of my questions regarding the real estate market in the Eastern Suburbs and also my curiosity in relation to the future of apartment living in general.

How is the current market in the Eastern Suburbs compared to Melbourne in general?

 We have seen strong growth Kate – Appleby’s is breaking records in our area and have not seen any decline. Suburbs such as Croydon, Bayswater, Boronia, and Ferntree Gully, for example, have been, and still are, affordable. So the slight slump in the over-all market hasn’t impacted our local area because of continued demand.

Which suburbs do you see as the ones where prices are increasing?

Again, we are seeing steady growth in Croydon, Heathmont, Bayswater, Boronia and Ferntree Gully, because property is still affordable, which makes these areas popular for developers, investors and first home buyers. There is certainly money to be made in these suburbs.

There is a lot of talk about a bubble in the property market that may burst. What are your thoughts on this?

 My thoughts are the same as they have always been, and what I have seen in my twenty years of living in this magnificent city; Melbourne is the most liveable city in the world with the best people in the world; 70,000 people move here every year. At any given time we are short some 7,000 homes for these families. Our culture is rich, diverse, and our lifestyle is sustainable and vibrant. My first home in Burwood was purchased for $180,000 in the late 90s which we thought was outrageous. We sold it ten years later for $770,000. It is now back on the market having been subdivided with plans and permits for a three level townhouse in the back for 1.6m. So in an almost twenty year life cycle it has gone from $180,000 to $1,600,000. I have talked to couples who couldn’t believe paying 25K for their home in Blackburn thirty years ago. It is now worth $2,500,000. That’s Melbourne for you.

There was recently a sale in Doncaster where the price per square metre reached the $4,000.00 mark. Will we be expecting more crazy sales prices like this triggered by auctions?

Possibly. It all depends on the location and what you can do with it. Developers have their numbers figured out well and truly ahead of an auction. If it works for them financially they’ll pay whatever.

Chinese developers and investors are often blamed for prices rallying and there are worries that first time home buyers can’t afford to buy in to the market due to this. What are your thoughts on this?

Between APRA and the Federal Government I think we’ve seen more opportunities for first-time home buyers in the last couple of months. However, it is often these Chinese developers and investors that are creating the affordable first-time home purchases such as apartments, units and townhouses, for young individuals and couples to buy. If first-time home buyers purchased off the plan they would find very affordable housings purchases and save a lot of money in all markets.

Will Melbourne be following in the footsteps of other big cities in America and Europe where apartment living is dominating? With this I mean, do you think that the new generation of people and with the increasing migration, people may consider trading their backyards in to apartment living instead?

My first two homes in Melbourne were apartments, one in Southbank and then the other in South Melbourne, and I loved it! But after your third child you need a little more room to move. My wife and I plan on moving back to apartment living when our kids are grown. Coming from the San Francisco Bay Area I concur that apartment living has its benefits and will continue to grow in popularity with all generations and cultures. With Melbourne’s amazing public transport system, walk ways, bike paths and parks apartment living is truly enjoyable not to mention imperative for our sustainable growth. It is amazing to live in a city where car ownership is optional without diminishing your lifestyle. Apartment living is our future.

Who is the client looking for apartments in the Eastern Suburbs?

 We have such a diverse clientele: We have over three thousand landlords on our books who are always looking for their next investment property. We have moms and dad who are looking to downsize and would like an apartment that they can enjoy for themselves yet leave without concern as they travel the world. We have young singles and couples looking for their first home and do not want to pay rent. The demand for quality projects is astounding and it is our experience that there is not enough supply currently to meet that demand.

 What defines a good apartment?

I have seen excellent apartments and I have seen poorly designed apartments. And I have sold and lived in both. My advice to developers: Be generous with your floor plan in terms of size and you will sell more units, quicker. Location is key but also considers vantage points. If one is going to live in an apartment at least have a view. And if you can bring some pizazz to the foyer, common area, gym, pool, gardens, and make it truly exciting your owner-occupiers and tenants will be your best advertisers. As one successful builder once quipped; I don’t build anything I wouldn’t live in myself. We never get to market his product. It sells before we can.

It sure sounds like we have just touched the tip of the iceberg when it comes to apartments. A new way of living seems to be ahead of us, apartments being the emerging trend. Eastern Suburbs will continue to grow, evolve and have more to offer its population. We at Architeria Architects are excited to be part of this continuous growth and contributing with our fresh design approach, creating great living.

Kate Gawi

Director - Architeria Architects

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